Green Packaging

MSMEs, Clusters, Startups/Entrepreneurs, SHGs/Artisans engaged in product-making and requiring packaging support

Introduction to Modern & Green Packaging :

• Definition, scope, and importance
• Role of packaging in product safety, appeal, and marketability

Need for Green Packaging :

• Environmental impact of traditional packaging
• Consumer demand trends for sustainable products

Procedure of Green Packaging :

• Steps to adopt green packaging
• Selection of eco-friendly materials and technologies

Government Initiatives :

• Schemes promoting sustainable packaging (e.g., PMS Scheme)
• Incentives and subsidies

Benefits & Incentives for MSMEs :

• Case studies of MSMEs adopting green packaging Market
• branding benefits Cost advantages

Challenges in Adoption :

• Cost barriers, awareness gaps Solutions and handholding support

Challenges in Adoption :

• Cost barriers, awareness gaps Solutions and handholding support

Marketing & Branding Techniques :

• Logo placement
• Label design
• Storytelling Shelf appeal
• Consumer psychology

Sector-Specific Packaging :

• Handicrafts: cushioning, design appeal
• Handlooms: moisture resistance
• Food Processing: shelf-life & hygiene
• Toys: safety standards, labelling
• Pharma: tamper-evidence, sterile packaging
• Pharma: tamper-evidence, sterile packaging
• Textile: foldability, moisture protection
• Ceramics: breakage prevention, cushioning

Environmental & Social (E&S) :

• Compliance Overview of Environmental
• Social compliance norms Checklist for MSMEs

• Conduct of workshops on Modern & Green Packaging would help MSMEs prioritize technologies that promote reuse/ recycling, optimize costs without comprising on utility, reduce their environmental footprint and contribute to India’s commitment to low-emission development strategies.
• Effective branding interventions for MSMEs involve personal branding, understanding the target market, leveraging digital marketing channels, engaging with local communities, and conducting regular brand audits.