Language:English

Green Packaging

About Workshop

Capacity Building workshop on Modern and Green Packaging & Branding Techniques is a strategic initiative to strengthen the capabilities of existing MSMEs and clusters in modern packaging and branding. This intervention also emphasises adopting green packaging solutions, aligning with the broader objective of promoting the greening of MSMEs and enhancing their market access under the RAMP Scheme. With the global shift towards eco-friendly and sustainable practices, this intervention introduces MSMEs to innovative, environmentally responsible packaging techniques that reduce ecological impact while enhancing product value and market competitiveness.

Who can attend?

  • MSMEs, Clusters, Startups/Entrepreneurs, SHGs/Artisans engaged in product-making and requiring packaging support

Why to attend?

  • Conduct of workshops on Modern & Green Packaging would help MSMEs prioritize technologies that promote reuse/ recycling, optimize costs without comprising on utility, reduce their environmental footprint and contribute to India’s commitment to low-emission development strategies.
  • Effective branding interventions for MSMEs involve personal branding, understanding the target market, leveraging digital marketing channels, engaging with local communities, and conducting regular brand audits.

Topics

Introduction to Modern & Green Packaging :

  • Definition, scope, and importance
  • Role of packaging in product safety, appeal, and marketability

Need for Green Packaging :

  • Environmental impact of traditional packaging
  • Consumer demand trends for sustainable products

Procedure of Green Packaging :

  • Steps to adopt green packaging
  • Selection of eco-friendly materials and technologies

Government Initiatives :

  • Schemes promoting sustainable packaging (e.g., PMS Scheme)
  • Incentives and subsidies

Benefits & Incentives for MSMEs :

  • Case studies of MSMEs adopting green packaging Market
  • branding benefits Cost advantages

Challenges in Adoption :

  • Cost barriers, awareness gaps Solutions and handholding support

Marketing & Branding Techniques :

  • Logo placement
  • Label design
  • Storytelling Shelf appeal
  • Consumer psychology

Sector-Specific Packaging :

  • Handicrafts: cushioning, design appeal
  • Handlooms: moisture resistance
  • Food Processing: shelf-life & hygiene
  • Toys: safety standards, labelling
  • Pharma: tamper-evidence, sterile packaging
  • Pharma: tamper-evidence, sterile packaging
  • Textile: foldability, moisture protection
  • Ceramics: breakage prevention, cushioning

Environmental & Social (E&S) :

  • Compliance Overview of Environmental
  • Social compliance norms Checklist for MSMEs

How to Enroll?

  • Click on Enroll Now and it will be redirected to Enrollment Calendar page
  • Select your District and RAMP component
  • Calendar will display the details of location, venue, date, time.
  • Click on 'Click Here' under Enroll column in calendar and enter your details.

Contact Details

State Programme Implementing Unit (RAMP) – AP MSME Development Corporation

Contact Name: Ms. Aishwarya Jojo

Email ID: aishwaryajojo@kpmg.com

Contact Name: Mr. Bhukya Balaji

Email ID: bhukyabalaji@kpmg.com